If your Amazon account has been suspended, you’re likely feeling stressed and unsure about what to do next. Account suspensions can happen for various reasons, from policy violations to suspicious activity—but the good news is that reinstatement is possible with the right approach.
In this step-by-step guide, we’ll walk you through the exact process to appeal an Amazon suspension, craft a winning Plan of Action (POA), and get your account reinstated as quickly as possible.
Why Was Your Amazon Account Suspended?
Before you can fix the problem, you need to understand why Amazon suspended your account. Common reasons include:
- Policy violations (e.g., selling restricted items, counterfeit claims)
- Poor performance metrics (high order defect rate, late shipments, cancellations)
- Suspicious activity (unusual login attempts, payment issues)
- Intellectual property complaints (trademark or copyright infringement)
- Inauthentic item claims (customers reporting counterfeit products)
Amazon will notify you via email about the suspension, including the specific reason. Carefully review this notice—it’s crucial for your appeal.
Step-by-Step Guide to Reinstating Your Amazon Account
Step 1: Identify the Exact Reason for Suspension
Log into your Amazon Seller Central account and check the Performance Notifications section. Amazon’s email will outline why your account was suspended. If the reason isn’t clear, contact Seller Support for clarification.
Step 2: Investigate the Issue Thoroughly
Once you know the cause, conduct an internal audit:
Review recent orders, customer complaints, and policy compliance.
Check product listings for inaccuracies or policy violations.
Analyze performance metrics (ODR, cancellation rate, late shipments).
Step 3: Draft a Strong Plan of Action (POA)
A well-written POA is critical for reinstatement. Your letter should include:
Acknowledgment of the Issue – Admit the mistake without excuses.
Root Cause Analysis – Explain what went wrong (e.g., supplier issues, misunderstanding policies).
Corrective Actions Taken – Detail steps to fix the problem (e.g., removed problematic listings, improved quality control).
Preventive Measures – Show how you’ll avoid future issues (e.g., staff training, better inventory checks).
Pro Tip: Be concise, professional, and solution-focused. Avoid emotional language.
Step 4: Submit Your Appeal
Go to Seller Central > Performance > Account Health.
Click Appeal and upload your POA along with any supporting documents (invoices, supplier letters, etc.).
Submit and wait for Amazon’s response (typically 24–72 hours).
Step 5: Follow Up If Necessary
If Amazon rejects your appeal:
Request more details if the rejection is vague.
Refine your POA with additional evidence.
Consider escalating via Amazon’s Seller Support or jeff@amazon.com (
executive team).
How to Prevent Future Amazon Account Suspensions
Monitor Performance Metrics – Keep ODR, cancellation rate, and late shipment rates low.
Stay Compliant – Regularly review Amazon’s Seller Policies.
Use Reliable Suppliers – Ensure product authenticity with proper documentation.
Respond Quickly to Customer Complaints – Address issues before they escalate.
Need Help with Amazon Reinstatement?
If your appeal gets denied or you’re struggling to draft a strong POA, our Amazon suspension experts can help. We’ve successfully reinstated hundreds of accounts and know exactly what Amazon looks for in an appeal.